How to Create and Manage an Ecommerce Business
Marketing and Advertising

How to Create and Manage an Ecommerce Business

Ivan

Steps to Being Successful in the World of E-Com

E-commerce is now worth over $200 billion dollars per year in the United States, and it is because of this success that more and more entrepreneurs are heading online to seek their fortunes. Unfortunately, over 80% of those who start out end up failing within the first 18 months. In this post, we are going to discuss tips and tricks for making an e-commerce business not only run effectively, but also successfully. Depending on the success of this post, we may turn it into a mini series and go into a lot more detail on each point. For now however, it will just be a broad overview.

Choosing a Product

Choosing the right product is the foundation upon-which your empire will be created. Pick a bad one, and you could find yourself in trouble down the line. To pick the right product you will need to know what sells and, to know what sells, you will need to do research. Look into all the areas your chosen product is selling online and, more importantly, how built up your competition is. Does their website suck? Do they write poorly? Are their images bad? All of these are cracks in the armor that you should be looking for that, when exploited, will make you stand out above your competitors.

Sourcing a Product

Once you have figured out what product you want to sell and taken a look at your competitors, you will need to figure out a way to create the product itself. There are a number of resources for finding product suppliers you can check out online, but that is not all you will need to do. You will also have to find a way to move your product to the shipping warehouses where it will be stored before being sent to customers. The best way to do this is through a customs clearance and import company, which you can find plenty of online as well.

Setting up a Shop

Once you have found a product, a supplier, and a way to ship it into the country, you will need to create a place for customers to buy it. One of the best online platforms for selling digital goods and creating super simple, great looking websites is the Shopify platform. We recommend getting your brand set up on there, adding your products, and then proceeding on to the last step.

Getting Traffic

Generating traffic is one of the most difficult things internet marketers must do, but is crucial to any success online. You could be the next Ferarri, but with nobody to see your products, it does not mean anything. Traffic is a huge category in and of itself, so we recommend checking out this blog, who have dedicated an immense amount of time discussing different exposure gaining methods for Shopify stores.

Marketing and Advertising

Mold Removal Marketing in 2017

Ivan

How Mold Remediation is Changing with the Digital Landscape

In 2017, local businesses across all industries are having to increasingly adapt to the changes in online marketing trends. Mold remediation is no different, and professionals are finding it harder and harder to generate quality leads for their businesses. In this post we will discuss a few basic ways local mold removal companies can leverage the internet to increase their website visibility and ultimate bring in more customers.

Utilizing Digital Advertising

As a mold removal company, digital advertising is going to be your most effective asset when it comes to generating new clients. Depending on your specific services, you will want to prioritize showing up organically in the Google search results using a process known as search engine optimization. When deployed effectively SEO will put your business directly in front of the people who are actively looking for your services, and is an incredibly powerful tool for gaining exposure.

Unfortunately, SEO can take months before it yields positive results, which means you are putting a great deal of confidence in the company you choose to hire. If they fail to deliver, you may find yourself out a great deal of money with nothing to show for it. Another great option for local businesses is using services like Home Advisor or Thumbtack to get in front of prospective customers. While these can be good for getting leads without much effort, they have their drawbacks. Home Advisor for instance was recently embroiled in controversy when it faced claims of sending fictitious leads to bolster its sales. Despite accusations, services such as this can provide start ups a great way to get their first clients through the door.

Using Print Ads and Word of Mouth

Print ads and word of mouth are still fantastic tools in any mold removal companies arsenal. They are especially powerful when combined with digital methods. An example of this is the team over at Toxic Mold USA of Buffalo using a combination of newspaper ads and online marketing (such as the map below) to reach their customers. This tandem approach covers all of the bases and ensures maximum gains for your time and marketing efforts.

What Should Mold Removal Companies Do Going Forward?

There is are no signs of the use of the internet slowing down, and it is imperative for companies who have not yet shifted their focus online to do so as soon as possible. While mold removal remains a profitable industry, there is no doubt that local companies who do not get ahead of the trend are being slowly washed away by national brands with large marketing budgets.

Marketing and Advertising

How is the Internet Influencing Marketing?

Ivan

The Internet Is Always Changing – So Is Marketing

The internet is one of the most rapidly advancing spaces in modern history. It is akin to the wild west for some, and untapped goldmine of exponential potential. It’s authority has become so dominant in fact, that it has begun usurping traditional brick and mortar stores that have had their doors open for decades. Almost every business now has some form of online presence, and the smart ones are focusing all their attention on developing their brands on the internet because they know that sometime in the not-so-distant future, malls will close and people will solely rely on the web for their consumer needs.

These changes are affecting every industry, from clothing, to food, to breast pumps. Everything is moving rapidly online. When changes like this begin to occur, it is vital to get ahead of the curve and put your business where your customers will be headed.

Stay tuned to this blog for more information on online marketing for every type of business. We have covered a few already, and if you want us to write about your industry, let us know!

Marketing and Advertising

How is Marketing Changing for Brick and Mortar Businesses

Ivan

Marketing Changes for Local Businesses

Marketing has taken a dramatic shift over the last 5 years and become extremely centered on the internet. More and more consumers use the web every day to try to find not only products, but local services as well. Everything from local restaurants to service-based businesses are following along with the trend, and those that aren’t are finding themselves left behind by their more tech savvy competitors.

If you run a local business, it is imperative that you begin implementing a new marketing strategy to compliment the times, or risk a significant decrease in business.

The construction industry has been affected particularly hard by this trend shift, and everyone from roofers to siding contractors are having to quickly adapt to a rapidly changing marketing environment.

If you are a contractor, check out our latest post on marketing for local contractors for tips on how to best promote your business in 2017.

Adapting to Changes in the Marketplace

Adapting to these new changes can be tough, especially for business owners who have been in the industry for years and are accustomed to more “old fashioned” forms of advertising. However, as any savvy business owner knows, if you are not first you are last, and not changing your strategy quickly can have extremely detrimental effects on the longevity of your business.